Create members only variants
zora makes it easy to offer different prices to members and non-members. To do this, create a product with an option name of “tier” or “tiers”. You must define a “default” value for non-members. You can still offer products without the tier option. In that case, prices remain the same for members and non-members.
For a single-tier membership, or for a product where you want one member and one non-member price, use 2 option values:
default- non-membersexclusive(or the custom membership tag assigned in your theme settings). Note: this option value will be shown to all members if your membership product has tiers.
For multi-tier memberships you’ll have more than 2 option values:
default- non-membersstandard- option value defined in membership productpremium- option value defined in membership productplus- option value defined in membership product (e.g. plus)
In this case do NOT use “exclusive” as an option value.
Once created, there is nothing more you need to do. zora will show the right variant(s) to non-members and members. Customers just need to be subscribed and signed in to access member benefits.
Member variant images
Additionally, you can assign images to a member variant. This is useful if you want to show different media to members and non-members. For example, you might show a more in-depth video tutorial to members and a shorter one to non-members.
💡 If the member variant shares an image with another member, this may cause unexpected behavior. Use a unique image per variant.
And that’s not all
You can turn any product into a subscription product or add more variant options. Shopify lets you add up to 3 options (note: the “tier” option counts as 1). You can also adjust prices for members and non-members in different countries using Shopify Markets.